Seven ways to fill your schedule

By Chris Parker If your appointment schedule is full for the next three years and you have no plans to expand to more branches or more stations in your salon and you are happy with your current turnover then the following information will not be that useful to you. However, if you still have space […]

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What makes me SO special? THE DIFFERENTIATION STRATEGY

By Rina Mc Kellar for SA Hairdressers JournalIt is a really simple question…. and the answer should be just as simple. It should roll off the tongue. It should be second nature. It should be easy. But it’s often one that causes most of us to stop dead in our tracks. It’s a question that […]

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Communicating to your clients

By Rina McKellar for SA Hairdressers Journal We’re bombarded by marketing and advertising messages every day. 10 years ago, The Guardian in the UK estimated that Londoners were exposed to over 3500 ads in just one day. I remember when I lived there – my 30 min commute into the city was littered with glamorous […]

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