Professional Beauty

Communicating to your clients

14 November 2016

By Rina McKellar for SA Hairdressers Journal We’re bombarded by marketing and advertising messages every day. 10 years ago, The Guardian in the UK estimated that Londoners were exposed to over 3500 ads in just one day. I remember when I lived there – my 30 min commute into the city was littered with glamorous […]

Guidelines for effective email campaigns

11 October 2016

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Email was first introduced in the 70’s and by the 90’s it revolutionized the way we communicated with one another, it opened doors that postal mail could never have accomplished in reaching the masses instantly. Then the SMS appeared, this enabled us to send shorter messages to each other via mobile phones, this made email […]