Seven ways to fill your schedule

By Chris Parker If your appointment schedule is full for the next three years and you have no plans to expand to more branches or more stations in your salon and you are happy with your current turnover then the following information will not be that useful to you. However, if you still have space […]

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What makes me SO special? THE DIFFERENTIATION STRATEGY

By Rina Mc Kellar for SA Hairdressers JournalIt is a really simple question…. and the answer should be just as simple. It should roll off the tongue. It should be second nature. It should be easy. But it’s often one that causes most of us to stop dead in our tracks. It’s a question that […]

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Communicating to your clients

By Rina McKellar for SA Hairdressers Journal We’re bombarded by marketing and advertising messages every day. 10 years ago, The Guardian in the UK estimated that Londoners were exposed to over 3500 ads in just one day. I remember when I lived there – my 30 min commute into the city was littered with glamorous […]

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Guidelines for effective email campaigns

Email was first introduced in the 70’s and by the 90’s it revolutionized the way we communicated with one another, it opened doors that postal mail could never have accomplished in reaching the masses instantly.  Then the SMS appeared, this enabled us to send shorter messages to each other via mobile phones, this made email […]

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Email Vs SMS

What a co-incidence – I’m sitting at my coffee shop of choice just about to start writing this article on the difference between SMS and Email and I receive an SMS notifying me that ABSA Insurance phone lines are down due to the storm in Gauteng yesterday. Now, Im aware that there is some irony […]

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Building your team

Chris Parker – SAHJ A year ago I bought my 3 year old son a spacerail online, which is a toy roller coaster with little silver balls that are lifted up by an electric mechanism and dropped in at the top of the roller coaster and then begin weaving their way down the maze of […]

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Price It Right 2

Chris Parker – SAHJ I recall the time shortly before asking my wife to marry me, I started shopping around for a wedding ring. I knew nothing about diamonds, I thought 1 carat was small – after all its only 1, how much smaller can you get? Believing that 1 carat was the lowest number […]

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Price It Right 3

Chris Parker – SAHJ In this third article on pricing we wrap things up. In the previous two articles we asked the question of how it is sustainable for some salons to have such cheap pricing, especially for services that have high costs associated with them. This question raised the bigger question on how to […]

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Mobile Transacting

About a year ago I wrote an article called “To App or not to App?” As the title suggests it was a look at whether salons should have their own mobile app. In asking this question we discovered that apps can and should be used by salons but this did not necessarily mean that you […]

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